A National Idea-challenge for a national problem

Housing in the Netherlands has become unaffordable. The average sales price of a house in October was € 350.244,-, whereas two people on minimum wage can only get a mortgage of € 178.000,-.
At the same time, we’re facing the biggest challenge of our lifetime with climate change. Currently, the entire building sector is responsible for 20% of all greenhouse emissions.
We must solve these issues through innovation… And that’s where you come in!

Submit your idea and change both your world and the world.

You’ve had a brilliant housing-related idea for some time now, and it feels like one of your most prized possessions. You keep telling yourself one day you’ll do it, but that ‘one day’ just never seems to be ‘today’.

There are just so many obstacles. Where to start? Where to get the funding? What about the financial risks involved with quitting your day job for a life as an entrepreneur? Am I really an entrepreneur?

At the same time, you know your idea can improve people’s lives today. If only there was some magical way of making it happen ‘today’ without turning your entire life upside down.
Well, now there is!

At The Idealists, we thoroughly assess your golden idea completely for free and after we’re able to validate it as a unique and good idea, we pair it with a founding team consisting of a Catalyst (CEO-Founder) and a Creator (Technical Founder), secure the funding for it through our crowdfunding platform and with the help of our employees and coaches build it into an actual company in which you too will be a shareholder.

Also, in the beginning of 2021, together with our innovative partners Mitsubishi Electric warmtepompen & airconditioners, Xenz, Ring, Magoxx, Bribus, Quooker, Sempergreen, Berkvens, Yale Smart Residential and Jaga, we’ll build and open to the public ‘the real house of the future’ in the Brainport Region near Eindhoven where the best ideas will also be showcased.

So what kind of ideas are we talking about?
Possibly you have an idea to warm and cool houses more affordably or more sustainably.
Or maybe you have a great idea for carbon negative flooring, through which CO2 can be captured in houses?
All ideas that can make housing more affordable, more sustainable or even better, both, are welcome.

We understand that your idea could be world-changing, So we promise to take good care of it.
That's why we guarantee that we'll:

Always give you a fair share of the company.

What is your idea worth? Honestly, we don’t know yet.

After we’ve assessed and validated your idea, we take a 15% share in it, which we share with our employees. Then our pool of co-founders will start to bid on your project and when the team is formed, the financiers will do the same on our equity-crowdfunding platform.
The better your idea, the more people will bid on it, resulting in a bigger remaining share for you. So, realistically what will this lead to? What is the value of an idea, knowing that every book on startups today will tell you that ‘execution’ is everything or that it’s all about ‘funding’. Well, all these things have a part to play in the formula of success and no success is possible without either the idea, the execution or the right financing behind it.

Keeping this in mind, expect that depending on how good your idea is, that 40-60% of all shares will go to ‘execution’, which means us and the founding team, and 20-30% to the financiers. Resulting in a 10-40% share for you as the person who thought up the original idea.
If we, after assessing, validating and pairing with founders and funders, fail to secure at least a remaining 10% share for you, we promise to return the idea to you.

Handle your idea like it's our own.

Our unique idea-platform Imaengine is very secure, making sure that no one steals your great idea.

Be completely transparent throughout the process

We’ll constantly update you on the progress we make, plus you’re able to see its status 24/7 with your unique login on our idea-platform imaengine.

We know how valuable your idea is to you and we’ll handle it with the utmost care.
Just think of all the people out there who are waiting on your solution to improve their lives.
Safely send us your idea now and turn ‘one day’ into ‘today’.

( our idea-platform imaengine is best used on desktop )

Our innovative partners: